In 2015, Kia of Albany set out on a dynamic venture to establish a new presence in Albany, GA. Their strategic approach centered around community outreach activities featuring the iconic Hamster mascot and the dynamic cheer/dance team, The Kia Girls. These initiatives, spanning local parades, charity events, tailgates, and more, played a pivotal role in solidifying the KIA family’s integral connection with the community they passionately served.

THE OBJECTIVES

Diverse Content Creation: Develop compelling photo and written content showcasing the dealership’s multifaceted relationship with the community.

Cause Advocacy Awareness: Raise awareness for causes actively advocated for by KIA of Albany in the City of Albany.

Brand Positioning: Position KIA of Albany as a trustworthy, community-based brand actively supporting West Albany.

THE CHALLENGES

New Location Launch: Limited reputation in the immediate area despite providing quality service.

Content Deficiency: Lack of photo or video content on social media, hindering visibility and engagement.

Community Unawareness: Many community members are unaware of KIA’s contributions to local schools, charities, and other initiatives.

THE STRATEGY

Enhancing Community Relationships: Cultivated and strengthened connections with local leaders and residents, establishing a solid base for community engagement initiatives.

Event Promotion: Identified and covered key community events through photography and video production, sharing content across Facebook, Instagram, and the website.

Enhancing Content Consistency: Developed and implemented strategies to ensure regular planning and posting of photos, videos, and written content on social media platforms and the website.

THE CONTENT

THE RESULTS

The strategic implementation yielded remarkable outcomes:

Online Presence Establishment: Established a robust online presence with engaging photo and written content, showcasing the dealership’s active involvement in diverse community activities.

Awareness Increase: Successfully increased awareness of KIA of Albany’s support for various causes within the City of Albany, fostering a positive brand perception.

Brand Positioning: Positioned KIA of Albany as a trustworthy community-based brand, actively contributing to the betterment of West Albany.

Reputation Building: Overcame the challenge of launching a new location by building strong relationships with local leaders and citizens, establishing a favorable reputation in the community.

Content Enhancement: Addressed the lack of content on social media by consistently sharing impactful visuals and stories, contributing to increased visibility and engagement

CONCLUSION

In summary, KIA of Albany’s commitment to community engagement, strategic relationship-building, and impactful content creation has not only surmounted initial challenges but has also positioned the dealership as a valued and trusted contributor to the community of Albany. Through their journey, they have exemplified the transformative power of community-driven marketing strategies.