SUMMARY:

Cafe Circa, Atlanta’s iconic rooftop bar & hookah lounge, stands as a beacon for its harmonious blend of southern cuisine, artisanal cocktails, diverse hookah flavors, top-notch staff, prime location, and an unparalleled playlist—a sanctuary for game nights, live entertainment, and memorable gatherings with friends. As a piece of the social media team, I contributed to endeavors encompassing marketing, photography, and event coverage. Embracing a proactive approach, we introduced events and corresponding content pillars to elevate engagement on traditionally low-traffic days.

OBJECTIVES:

Boost Online Presence: Drive traffic to Eventbrite and Google Maps for increased visibility.

Amplify Club Attendance: Increase footfall during traditionally low-traffic days.

Visual Storytelling: Showcase the bar’s culinary offerings, drinks, ambiance, and staff through compelling visuals.

CHALLENGES:

Attendance Disparities: High attendance on weekends, acceptable on Monday sports nights and Wednesdays for live performances, with notably low traffic on Tuesdays and Thursdays.

Limited Metric Insight: Absence of comprehensive online metrics to gauge club attendance, relying solely on door sales.

Content Void: Lack of quality photo or video content showcasing the bar’s food, drinks, staff, or ambiance.

STRATEGY:

Themed Specials: Implement themed specials on entry and drinks on low-traffic days (e.g., Pretty Girl Tuesday, Teacher Appreciation, Hometown Thursdays, Server Appreciation).

Comprehensive Analysis: Scrutinize social and business channels to assess current attendance and evaluate results post-execution of content strategy.

Content Enrichment: Develop a robust content strategy utilizing high-quality photography to showcase the bar’s food, drinks, staff, and ambiance.

RESULTS:

Google Business Traction: Achieved a notable 21% increase in directions via Google Business.

Engagement Surge: Witnessed an impressive 19% increase in social media engagement.

Project Management Success: Successfully executed strategies that not only completed ongoing projects but also paved the way for the planning of new initiatives.

CONCLUSION

Cafe Circa’s journey illustrates the transformative power of strategic marketing and content enrichment. By addressing attendance challenges on off-peak days and creating visually compelling narratives, we not only boosted online visibility but also fostered an engaged community. The remarkable results achieved underscore the effectiveness of our proactive strategies and lay the foundation for continued success in the dynamic landscape of the hospitality industry.